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We have excerpted a number of them below to assist in planning and implementing a successful test.Ĭhoose an office with good, but not overly bright lighting. The Nielsen Norman Group has outlined considerations when conducting an eye tracking test. Problems have occurred when some users wore eyeglasses or hard contacts, had small pupils, a wandering eye or expressive face. Users can aim their eyes at an area for a short period of time without any awareness.Ĭannot tell you for a certainty that users did not see something, since eye tracking does not capture peripheral vision.Ĭannot tell you why users are looking at something.Ĭannot test everybody effectively. This can happen when users are on new sites or pages with groups of broad categories.Īllow you to compare different user groups’ scan patterns.Ĭannot tell you for certainty that users saw something conscientiously. Pupil diameter appears to increase when users are not sure what words they are looking for. Give you the relative intensity of a user’s attention to different parts of your web page.ĭetermine whether a user is searching for something. Tell you whether users are reading or scanning content.
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When analyzing results, keep in mind the capabilities and limitations of eye tracking: You may consider contracting eye tracking services through a usability consultancy if you do not have usability professionals in house.
EYE TRACKING WEBSITE SOFTWARE
Equipment and software to perform eye tracking testing can be purchased through web and usability solutions vendors and can be quite costly.Īdditionally, it is important to have knowledgeable usability specialists conduct and interpret the results of your eye tracking sessions. When deciding whether to undertake eye tracking on your site it is important to consider your goals and resources as well as the capabilities and limitations of the testing method. A red circle is the area of focus, while the red line indicates the flight.Ĭapabilities and Limitations of Eye Tracking Periods of attention and then rapid movement. The movement is not unlike watching a hummingbird move between flowers. Saccade pathways trace the eye’s movement between areas of focus. Thus, a red spot over an area of your page might indicate that a participant, or group of participants, focused on this part of a page for a longer period of time. Generally, a color scale moving from blue to red indicates the duration of focus. Heat maps represent where the visitor concentrated their gaze and how long they gazed at a given point. The software generates data about these actions in the form of heat maps and saccade pathways: As a participant looks at a webpage, the eye tracking device focuses on the pupil of the participants eye and determines the direction and concentration of their gaze.